Bandung, DKST ITB – The special session "Marketing Strategy Organics & Paids" organized by DKST ITB in collaboration with Ditmawa ITB and Everpro by Evermos has been successfully held. This activity is part of the PMWxTOP series and is specifically designed to provide students and young entrepreneurs with insight into effective and efficient digital marketing strategies.
From the results of the event recorded in the video documentation, it is clear that the participants were very enthusiastic about participating in every material presented. Everpro by Evermos speaker Aswin Basri (Everpro Academy Digital Marketing Mentor) kicked off the session with an in-depth explanation of the importance of understanding the difference between organic and paid marketing. They emphasize how the right approach in digital marketing can increase brand awareness and sales conversions. The organic marketing strategy is focused on creating quality content that is able to attract the attention and interest of the audience without direct costs, while the paid strategy discusses the use of digital advertising that is directed and in accordance with the target market.
During the session, participants were invited to understand more about optimizing the use of social media platforms such as Instagram, Facebook, and TikTok, as well as how the algorithms of theseplatforms can be utilized to increase content visibility. In addition, the speaker also discussed the importance of data analysis in assessing the effectiveness of marketing campaigns and how the data can be used to develop better strategies in the future.
Interactive question and answer sessions show high interest from participants in the topics discussed. Several participants asked very relevant questions related to the challenges they face in implementing digital marketing strategies in their respective businesses. The speaker gave a comprehensive answer and shared valuable practical experience, thus providing a real picture of how to face various challenges in the world of digital marketing.
Overall, the "Marketing Strategy Organics & Paids" session went very well and provided many useful insights for the participants. Collaboration between academics and practitioners like this is expected to continue and present more educational programs that support the development of the digital skills of students and young entrepreneurs.
